Ian, Author at SearchClap

5 Essential Skills To Become Successful Digital Thought Leaders

In the digital industry, thought leaders are known for sharing new ideas and driving forward with innovation.  They are seen as advocates, trailblazers and crucially, reliable sources of information to their target audiences.  So vital and persuasive are thought influencers or leaders that the term ‘influencer marketing’ is widely used in the digital marketing field.  there are thought leaders who can convert various customer segments in almost every sector.  For instance, around 86% of women rely on social media networks before making decisions about purchases, while teenagers who subscribe to YouTube channels trust the opinions of influencers rather than more…

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