Mitch McCormick, Author at SearchClap

How to Optimize Your Bing Ads Campaign

If you thought Bing existed only fleetingly, in the few minutes it takes a new computer owner to change their default search engine to Google, then you’re missing out on some real advertising opportunities for your business. While it’s true that Bing was once inferior to Google, the platform is experiencing significant growth. Avenues for advertising your business on the site are only increasing, and offering vastly different opportunities than the Great Google. This year, Microsoft celebrated a 23% year over year growth in search advertising. With 1.27 billion unique monthly global visitors, Bing attracts 23% of combined mobile search…

Read More