Social media is a powerful networking and marketing tool. It is especially helpful when you are targeting the youth for the business. More than a third of the world’s population currently uses one or the other form of social media daily (source). The internet and social media have opened new avenues for the marketers to explore markets around the globe.
Today, most businesses own a website and multiple social media pages to target the generic audience. However, they do not integrate their websites with these social media feeds.
Why Should You Embed Social Media Feed on Website?
Embedding the social media feed on website can help you do the following:
- Stay in Touch with Existing Customers
Social media networking is the best way to stay in touch with existing customers. Now, instead of sending annoying mass email campaigns, you can share content with all your customers in a subtle and passive manner. Social media gives you access to a vast customer base, something that focused email campaigns just do not.
- Share Informative Articles and Blogs
You can share informative articles and blogs with all your audience with this feed. Now, you don’t need to post the article on social media and your website separately. You can post a link on your feed and it will automatically reflect on the website.
- Share Relevant Updates About the Company
It is a good idea for growing companies to share relevant updates about the growth with customers and investors. The social media platform can easily help you tap the audience base that wants to stay up to date with the company’s progress.
- Add a Personal Touch to the Shared Content
The social media feed on website can help you add a personal touch to the shared content. Several huge companies hand over their social media handles to fans or active product/service users for a limited time. This small gesture can help potential clients/customers discover your product/service in a whole new light. The gesture acts like a video testimonial of your company.
Ways to Embed Social Media Feed on Website
You can use one of the following ways to connect your social media feed to the website.
Use it on Web Development Platforms
Several web development and hosting platforms on the internet enable the social media feed on websites. Platforms like Flockler have a pretty straightforward way of adding the feed to your website.
- Upon logging in, you can select the option ‘Automated Feed’ and select the right platform.
- Flockler supports social media feeds from popular platforms like Twitter, Facebook, Instagram, etc.
- Once you have selected the platform you are ready to connect the existing profile.
Note: It is important that you have the right business profile ready for the particular social media platform. It is not wise to add a personal profile on your professional website.
- Now, you can hashtags as well as usernames for a particular profile so that it gets a good amount of hits in terms of popularity.
- Upon completion, you can click on ‘Embed Codes’ to generate the code for your website. You can copy and paste this code into the HTML code of your website to add the feed on it.
Flockler also allows you to manage the content that is shown on the social media feed. You can hide and filter sensitive content.
You can use a similar method on other popular web development platforms like Weebly as well as WordPress. These web development platforms have ready-made pieces of code with a drag and drop functionality. You can just pick up the necessary element from the navigation menu and drop it on the web page design to incorporate a particular element like social media feed in it.
Use Plug-Ins (For Facebook Developers)
Some social media websites like Facebook allow you to generate custom plug-ins for your website. You can embed these plug-ins on your website with a click of a button.
You can use the plug-in generator application by Facebook to create the plug-in that will allow you to embed social media feed on website. This generator allows you to set the height, width as well as other critical display parameters quickly. Make sure that you have the necessary measurements in pixel sizes to make the best use of the application.
If you know the basics of HTML coding you can customize various aspects of the social media feed that you wish to embed. The application link will give you a complete table of the underlying code that you can use to modify the social media feed before embedding it into your website.
Note: You need to have the back-end access to your website’s HTML code to embed the plug-in on it.
Embed at the Back-End (For Web Developers)
You can always choose to embed social media feed on website at the back end. This practice gives you the maximum amount of flexibility with the process of embedding the feed. If you know the right custom codes, you can change the entire layout of the feed and blend it naturally onto the web page.
It is a good idea to hire a back-end web developer in conjunction with a graphic designer to best use this process. These professionals will help you install the customized social media feed from various platforms in a comprehensive and appealing manner.
Use Widgets (For Twitter Users)
While Facebook offers the plug-in generator application, Twitter offers the widget generator tool. This tool helps you generate small widgets that you can use to embed the timeline of a particular Twitter account on a website.
You can use the procedure mentioned on the official Twitter website for the creation of the website widget using this link. This widget is completely customizable to make sure that your feed matches the appearance of the website. Upon generation of the widget, you can fetch the necessary HTML code from the tool and paste it on the back-end of the website.
Establish Partnerships (For Advertisement on Third-Party Websites)
In certain cases, you might want to post your social media feed on someone else’s website as an advertisement. Under such scenarios, you need to establish a partnership with the website owner since you don’t have the access to the back-end of that website.
Once you have established the partnership, you can ask the person to develop the plug-in/widget for you or you can develop it at your end and give the ready-made HTML code. It is usually wise to develop the code at your end since this way you won’t have to share the username and password of your profile with the other person.
Tools/Third-Party Applications (For Pinterest and Instagram)
If you want to install the Pinterest feed on your website, you can follow this link to develop the custom widget just like you do with Twitter. Installing the Instagram feed is a little tricky since you don’t have any readymade tools or applications from Instagram owners. Therefore, for Instagram, you need to rely on third-party applications like Flockler or InstaWidget to develop the custom HTML code for the website.
With these tools and applications, you can embed social media feed on a website within minutes.
About Writer: –
Hello, I am Amara Luis. I am digital marketing consultant and freelance writer who love to write about SEO services & different marketing tips. I have years of experience in internet marketing field. I offer freelance writing, blogging and copy-writing services to businesses. I have worked with many B2C & B2B businesses by providing them internet marketing content that gain attention & enhance their search engine visibility.